Vision
To Become One Of Indonesia Leading Multinational Company In Coffee Industry
Mission
- Developing And Nurturing Talents Into Top Class Professionals.
- Building Solid Corporate Image And Branding.
- Establishing Network And Relationship With Key Stakeholders Across The World.
- To Be The Most Valuable Listed Coffee Company In Indonesia Stock Exchange.
- Implementing Information Technology Based Innovation Approach.
SMART
Quick response, smart thinking and effective
INTEGRITY
Act honestly, reliability and fairness through long-lasting continuous relationship
PROFESSIONALISM
Responsibility and commitment towards continuously improving capability
INNOVATION
Create and adopt ideas which constructively improves upon the status quo
TRUST
Accept full responsibility for our conduct within the team
EXCEL
Continuously strive for the highest standards and performance
SYNERGY
Able to work as a team and supporting each other